On this page you can read our privacy and cookie policy
On this page you can read our privacy and cookie policy
On this page you can read our privacy and cookie policy
On this page you can read our privacy and cookie policy
On this page you can read our privacy and cookie policy
On this page you can read our privacy and cookie policy

Privacy and Cookie Policy

Last updated: November 2026

This page explains what personal information ASDTi collects through the UKPQ website, how we use it, and the small number of cookies the site uses. We keep both to a minimum: we never use cookies for advertising, and we don’t track you around the web.

Who we are

This website is run by ASDTi Ltd, Bridge House, 12 Market Street, Glossop, Derbyshire SK13 8AR, the UK publisher of the UKPQ. ASDTi Ltd is responsible (the ‘data controller’) for the personal information collected through it. You can reach us through our contact page or on 07736 775776.

What information we collect, and why

  • When you complete the UKPQ. You log in with details we give you, usually at the request of an organisation (for example a school or trust that is recruiting). We store your answers with the name, title, gender, email address and phone number we hold for your login, the date, the time you started and how long you took, and the internet (IP) address of your device, which helps us to prevent misuse. We email you to confirm your answers arrived. Your results are confidential to you, ASDTi and the organisation (if any) for whom you completed the UKPQ, and are deleted after one year.
  • When you complete a UKPQ 360°. You give feedback about a colleague, using a login we give you. We store your answers and comments with that login, the date and time, and your IP address. Comments are checked before they go into your colleague’s report, so that you stay anonymous. Please don’t include personal details in them.
  • When you contact us. The contact form asks for your name, email address, employer, your message and, if you choose, a phone number. We use these only to reply to you and to deal with your enquiry.
  • When you buy from us. Payments are handled by PayPal. We receive your name, contact details and what you bought, so that we can set up the questionnaires. Your card details are seen only by PayPal; ASDTi never receives or stores them.

We use this information because it is needed to provide what you, or the organisation asking you to take part, have asked for, or because we have a legitimate interest in running our services well and keeping them secure. Where we rely on your permission (see Google reCAPTCHA below), you can withdraw it at any time.

Who we share it with

We never sell personal information. We share it only with the companies that help us run the site and our services (such as our web host and PayPal), with the organisation for whom you completed a questionnaire, and where the law requires us to. We keep information only for as long as we need it for the purposes above, and to meet our legal and accounting obligations.

Cookies we use

A cookie is a small file that a website stores in your browser. A website can only read the cookies it set itself. This site uses three essential cookies, which it needs in order to work, and one optional one, which is used only if you allow it.

Questionnaire login

Essential

Keeps you logged in while you complete the UKPQ or UKPQ 360°, and records when you pressed Start.

Name
PHPSESSID
Kept
Until you close your browser

Your cookie choice

Essential

Remembers whether you allowed the optional cookie below, so we don’t ask on every page.

Name
ukpq_cookie_choice
Kept
12 months

Shopping basket

Essential

Remembers what is in your basket on our Buy UKPQ page.

Name
PPMiniCart
Kept
30 days

Google reCAPTCHA

Optional

Keeps spam out of our contact form. It is loaded only if you allow it, and Google sets its own cookies.

Set by
Google (privacy policy)

The typefaces on this site are stored on our own server, so no font service sees your visit. When you pay, you move to PayPal’s own website, which uses its own cookies under PayPal’s privacy statement.

Your choices

You can change your mind about the optional cookie at any time with the Cookie settings button on this page or at the bottom of every page. You can also set your browser to refuse or delete cookies (see its Help menu). If you block the essential cookies, you will not be able to complete a questionnaire or use the shopping basket.

Your rights

You have the right to ask for a copy of the personal information we hold about you, and to ask us to correct it, delete it, restrict how we use it, or stop using it. To do any of these, please contact us. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

If we change how we use personal information or cookies, we will update this page and the date at the top. If the cookies we use change, the cookie panel will ask you again.